Facebook is one of the biggest social networking sites. It has over one billion users around the world and many who use it everyday. Why do marketers use Facebook ads?
Facebook is very popular. It can be compared to Twitter, except that it is more targeted. Many people are registered in this site and interact with each other, therefore giving a platform for business. You can connect with your market on Facebook.
People all over the world have become members of this site. They have lots of friends and they see each other regularly. You can reach them instantly with your advertising message. You can also target people based on age and location.
With Facebook, you can customize your ads. You can give more information like your product and service. The targeting can also be specific based on geography.
If you want to test the effectiveness of your ads, you can join a group on Facebook. Then, you can ask people to rate your ads.
It is very convenient to manage your Facebook account. You can keep track of your viewers as well as update your account. You can send direct messages as well.
You can also submit articles to directories and get back links for your Facebook page. The top article directories are Bully Pulpit and Ezine Articles.
There are various methods of advertising using Facebook. You can target people based on gender, interests, geography, company affiliations, demographic, other fields and more.
There are two forms of Facebook ads. The first one is paid and the second one issponsored. Both of them are very effective in reaching your audience.
To make your ads more effective, you need to run the paid ads. But the results are not immediate. A targeted audience will appreciate the ads.
When you use social media sites, your goal is to build a relationship with your customers. Facebook ads are an effective way to do this.