How to Use Social Media To Enhance Your Facebook Marketing Campaign
Facebook marketing is a unique platform, which provides a limitless number of highly targeted organic content, paid ads and sponsored posts, enabling brands to set up their businesses and products in front of a massive audience, at little or no cost. As with any other platform, Facebook has the potential to help or hurt a brand depending on how it is used. Although its benefits come from providing users with a means to connect with and network with others, it can also be used to sell products or service. This is where brands need to tread carefully. Here are some tips to ensure your Facebook marketing strategies are beneficial to you and your business.
As with any other platform, Facebook marketing can take many forms. One of the most popular forms is through the ‘adsense’ ad format. In this ad format, companies are able to pay Facebook users who click on the ad they have displayed based on its popularity among other users. Popular formats include the carousel ad, which is shown in the top half of the users screen, the top news feeds and the top fan pages.
Carousel ad formats are popular because they allow you to display several products or services at one time. This strategy is very effective because you are able to effectively highlight each product or service. Another highly effective form of Facebook marketing is via the fan page strategy. This strategy allows you to create a fan page dedicated to your product or service. These pages are heavily weighted in favour of products or services related to the niche, the customer is interested in. While the fan page strategy can be effective, its effectiveness often diminishes because customers are not actively involved in conversations and other types of social media activities associated with a product or service.
Companies using Facebook marketing channels should focus on the engagement level of their audience and not the amount of traffic they receive. For example, if you have a fan page and thousands of people ‘like’ your page, this will count as genuine audience engagement. In contrast, if a single person posts a status update about your product and receives only one or two lines, this will count as a conversion because it does not represent a genuine audience engagement. In most cases it will not even generate any traffic or sales. Companies that do not appropriately target their Facebook marketing channels will find their efforts to be largely fruitless.
Other formats available on Facebook include highly targeted ads, such as sponsoring stories and image or video ads. These formats are not effective marketing tools because users are generally not comfortable clicking on ads when they are searching for something on Facebook. Ads that are poorly designed or poorly advertised can also be a turn off to potential customers. Therefore, companies that choose to implement highly targeted ads via Facebook’s highly targeted paid advertising options are likely to find these formats to be less effective than effective.
Email marketing has been proven to be very effective because it reaches a highly targeted audience. Facebook’s email marketing platform allows companies to create highly targeted ads for their Facebook campaigns that will reach people who are interested in the products or services being offered by a business. These people will typically have shown an interest in Facebook before reading an email from the company and therefore will open and read the email more readily than if a person had simply opened an email from a business that was not associated with Facebook at all. As well, email marketing is free and easy to use, something that Facebook marketers are free to do.
Facebook may also be used to promote new content. For example, a business may want to post new photos or write new content to attract a specific demographic or niche market. However, if the content is content that is highly related to the product the consumer is buying then there is no real incentive for them to go out of their way to visit the business’s page. Therefore, businesses that choose to implement this strategy should make sure that the content is new, interesting, and relevant to the consumer’s buying behavior. In addition, it should be something that they would likely be interested in looking at as well. If a company has posted any new content to Facebook, then they should ask consumers to “like” or comment on the post, which will generate leads.
When a company implements this strategy properly, they will be able to reach their audience and keep them coming back for more. The best way to achieve this is to keep customers engaged on a regular basis. Customers love to see changes in their life, especially when it comes to their finances. Therefore, if a company is constantly changing its advertisements or increasing its levels of interaction on the platform, then they will likely keep customers logging on to Facebook to see what is new. In turn, these logged on users will become potential customers, since they have shown an interest in the updates made by the company. Therefore, this type of online marketing strategy is extremely effective and can help any company generate more leads and retain the ones they already have.