Social media marketing is the latest buzzword in the internet marketing industry. With billions of people worldwide utilizing social media to their advantage, it’s no wonder that this new form of marketing has been used to sell everything from cosmetic products to flowers.
The question I hear time and again is “what is social media marketing?” Because it seems to have more shades of gray than black and white, I’ve tried to break down its fundamental principles so that you can understand what it means to your business.
Social media marketing is all about making use of social sites to spread information and build relationships. When it comes to selling, social media puts the power back in your customers’ hands, making them the deciding factor over your product or service.
Content is king. You don’t just want to add content to your website; you want to submit content that’s interesting, that’s original, and that keeps your audience interested in your brand.
That said, by publishing relevant, interesting, original content, you are also helping your website to be found on search engines. Search engines place emphasis on content that’s informative content tends to get a higher ranking, not to mention it gets listed in the search results.
Social media marketing is primarily about communicating with your customers, and can include everything from blogging to sending out newsletters. It’s usually more about the customer relationship than about selling products or services.
Just because you are posting information to your blog, does not mean that you are ignoring your target market. In fact, this is one of the primary reasons why blogs have become such a popular form of social media marketing; you can market to the “internet community” while still talking directly to your audience.
Time and again, when someone is trying to sell something to you, they’re not as interested in who you are as what you are going to do for them. So, using a combination of both your content and social media marketing strategies, you can reach your target market at the same time as focusing on those who are interested in you.
Every product or service you provide, whether it’s a dress online or a mortgage product, needs an interesting content to keep your readers coming back for more. Content that’s unique and entertaining keeps them engaged.
Part of social media marketing is keeping your customers happy and helping them feel like they’re getting the best possible value for their money. Part of this is setting expectations for what you want to achieve with your business, and part of this is encouraging them to build a relationship with you.
Social media marketing is all about having fun. As long as you know where you’re going and how you’re going there, you’re well on your way to a successful social media marketing campaign.
In the past year, as more businesses have embraced social media marketing as a key strategy in their internet marketing campaigns, we’ve seen the internet to be a much more interactive place. Anyone with a social media marketing campaign can expect this trend to continue, and as an added bonus, your customers are likely to have a great time and help promote your business at the same time.