A New Linkage Offers Possibilities in the Anti-Obesity Campaign

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By James Warren

Our self-images are bound with the products we buy, the money we possess and, I now gather, the portions of food we eat. “Super Size Me: Product Size as a Signal of Status” is fascinating Northwestern University research that links obesity with consumers’ status, especially a person’s low rank in the social hierarchy. Michelle Obama’s anti-obesity campaign is even tougher than she imagines.

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